Yesterday Kanye West announced on Twitter that he was opening a temporary merch store for his seventh studio album The Life of Pablo. This is the third pop-up store West will open, following the success of his stores in New York and Los Angeles, and will be open from the 24th to the 25th of July. The stores sell t-shirts, baseball caps, jumpers and denim jackets with ‘Pablo’ or lyrics from the album printed on them. The items have been a huge hit with fans and streetwear lovers alike. The red ‘I Feel Like Pablo’ jumpers and baseball caps seem to be the star’s personal favourite as he debuted them at his The Life of Pablo listening party and fashion show in Madison Square Garden in February.
Last week the rapper’s wife, reality star and style icon Kim Kardashian recently posted a photo on Instagram of herself in a white swimsuit with ‘Pablo’ printed down the front, leaving fans wondering if the swimsuit will be sold in the Paris pop-up. Kim’s famous sisters are frequently seen wearing pieces of ‘Pablo’ merch, with Khloe and Kourtney Kardashian often posting pictures and videos on Snapchat and Instagram of the pair working out in the orange jumpers. Kourtney and Kendall are often seen sporting the newest piece of merchandise from their brother-in-law, the maroon bomber jackets.
The 21 time Grammy winner announced the news just hours after tweeting the link to a Los Angeles event premiering the video to the single ‘Famous,’ which infamously caused controversy for its mention of Taylor Swift. Kim Kardashian has recently told GQ magazine that she and West have a recording of Swift agreeing to the controversial lyric, but were sent a letter from Swift’s lawyer ordering them not to release it.
