US hip-hop artist Future has announced his signing with international mega sportswear brand Reebok. He made the announcement by posting on his personal Instagram account shots of him wearing a pair of brand new black and white Reebok Instapump Fury kicks after an on-stage performance.
Future later spoke to the press about his signing and excitement to be working alongside other artists such as Kendrick Lamar and Swiss Beats who also work with the brand. “I’m excited to kick off the summer with Reebok by my side. It’s a natural fit for me to work with a brand like Reebok that also shares my beliefs in moving culture forward and being passionate in what you believe in. Not only am I honored, but I feel privileged to be a part of the family.”
The Global Vice President of Reebok Classic and Entertainment, Todd Krinsky, spoke about the latest new member of the Reebok family “Future exudes the type of fearlessness and authenticity that Reebok Classic stands for. This partnership not only continues our brand’s longstanding legacy of working ,with the world’s best hip hop artists, but also solidifies Reebok Classic’s commitment to never back down from pushing boundaries. I’ve had a preview of what’s to come from Future and Reebok and I can’t wait for everyone to see!”
We cant wait to see what the ‘Future’ holds, Much love!
